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Smith Opens New Sales Office in Detroit

The new office space will bolster customer relationships in the region

Houston, TX (December 4, 2023) – Smith, a leading global distributor of electronic components and semiconductors, today announces the opening of its sales office in Detroit, Michigan. The new office will further expand the company’s North American footprint and provide tailored support to local customers.

Michigan is an emerging leader within the semiconductor supply chain. The state has made recent investments in the industry to ensure the success of future innovators breaking ground in the area. Vast improvements are underway at a rapid pace in sectors such as automotive and consumer electronics.

To lead the office, Smith has named Roger Veteto as General Manager. Roger joined the company in 1996 as a Major Accounts Coordinator at the company’s Houston headquarters. His extensive tenure supporting some of Smith’s top salespeople will be instrumental in building and developing the location’s team.

“Detroit provides a significant opportunity for Smith to establish its presence in this major manufacturing region, and we look forward to quickly building a strong local team,” said Roger. “In addition to gaining traction with new customers, I look forward to cross-functional collaboration between offices as we strengthen and grow the dynamic business relationships with our existing local partners.”

Since the United States’ implementation of the CHIPS and Science Act, manufacturing in Michigan has increased, creating an abundance of chip facilities and electric-vehicle battery plants. This has prompted the production of cutting-edge technologies and innovation, making it the ideal location for global leaders in the industry.

“Michigan represents robust business opportunities in key manufacturing sectors for Smith,” said Jennifer Kabbara, President, Americas at Smith. “Under Roger’s tenured guidance, we are confident that the office will strive to expand Smith’s top-level service to current and future customers in the region.”

The office will be located at:

2000 Town Center, Suite 1900
Southfield, MI, US 48075

About Smith

Founded in 1984, Smith sources, manages, and distributes the electronic components that go into everything from mobile phones and computers to appliances and automobiles. In more than 20 cities around the world, Smith’s legion of employees communicates in 50 languages and dialects and buys and sells components 24 hours per day, generating global annual sales in excess of $4.7 billion in 2022. Smith is always moving: helping manufacturers navigate market shifts; customizing supply chain solutions; testing components using cutting-edge technology. The support of Smith’s flexible Intelligent Distribution™ model optimizes customers’ supply chains from beginning to end, including offering customized options for IT asset disposition that deliver maximum ROI, sustainability, and security. Smith’s testing and logistics hubs in Houston, Hong Kong, Amsterdam, and Singapore cover critical areas like quality management, counterfeit prevention, and environmental safety. Smith’s operations, purchasing, and sales worldwide are seamlessly integrated with the company’s global IT infrastructure, offering real-time, global inventory and logistics visibility. Smith is the leading independent distributor of electronic components and ranks number six among all global distributors. For more information, please visit or reach out to a Smith representative any time of day at +1 713.430.3000.


For more information, contact:
Rich Witmer
Smith, Senior Director of Marketing
+1 713.430.2141

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