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Rocky Xu

Vice President of Global Purchasing

Since starting at Smith in 2006, Rocky Xu has learned that nothing is impossible.

“All the everyday challenges and responsibilities motivate me to continually improve and help Smith grow,” he said. “Through every failure and every success, I’ve been able to learn something new and use that knowledge to drive us toward new and exciting opportunities.”

Rocky began his career as a Procurement Specialist and was named Purchasing Manager in 2012. He was promoted to Director of Purchasing, Asia three years later and then to his current role in 2022. With more than 15 years of experience, Rocky uses his expertise to identify and implement innovative strategies to optimize Smith’s procurement program and provide even greater support to customers to help them mitigate the challenges of shortage situations, obsolescence, and lifecycle management.

He credits the effort and commitment of his teammates, as well as Smith’s top-tier technological resources, for propelling the division’s global initiatives to fruition.

“Smith’s best-in-class procurement team is backed by our detailed industry analysis and up-to-the-minute forecasting tools to provide quick and seamless support to our customers around the clock and around the globe,” Rocky said. “They never stop pushing forward and are always chasing bigger and better goals and visions.”

Outside of Smith, Rocky enjoys experiencing new foods, scenic views, and adventures with his family, especially cycling with his children.

They never stop pushing forward and are always chasing bigger and better goals and visions.

Rocky Xu

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